Jon Morter is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot, and £160,000 raised for charity. A Guinness record for downloads was broken plus Facebook gave him his own personal member of staff to assist with the 1.6 million group members he had amassed in just 4 weeks.
This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, David Essex, a No.1 album for The Rolling Stones, Rik Mayall’s 2010 World Cup single (which incidentally Jon campaigned for again after Rik’s death making the UK No.7 in 2014), Eagles of Death Metal, and the 2012 Christmas No.1 campaign for The Justice Collective.
This is his music…
What is your favourite song of all time?
I don’t really have one, as in it changes every so often! If I had to pick one right now then let’s have Welcome To The Jungle by Guns N’ Roses. That whole album woke me up to how exciting music could be.
Can you remember when you fell in love with it?
Appetite For Destruction was the first album I’d play over and over again. I’m still never tired of hearing it repeatedly, so ‘Jungle’ was a killer opener. It would have been around the time I bought it. 1988 I think.
Has a song or album ever changed your life?
Rage Against the Machine – Killing In The Name…yes you could say that song changed my life! It meant an entire career change, new beginnings, pretty much everything.
If you could only listen to five albums for the rest of time, what would they be?
Guns N’ Roses – Appetite For Destruction (1987)
Rage Against the Machine (1992)
AC/DC – Highway To Hell (1979)
Thunder – Laughing On Judgement Day (1992)
Skew Siskin – Album Of The Year (2003)
How much of your day do you spend listening to music?
Quite a lot. When I’m working at my screen I’ll usually have something playing in the background somewhere. If I’m travelling into London which I do every week I’ll have the headphones in, so it’s a big chunk!
What’s your ideal time and place for listening to music?
At a gig. You can’t beat a live show.
What’s the best gig/show you’ve ever been to?
That’s a tricky one! There’s a good core of about 10 gigs that instantly spring to mind but the best one? Very difficult to pick just one but if I have to then naturally I’d say Rage Against the MAchine’s free concert in 2010. Many reasons really. The fact that it was my campaign that caused it for starters, then having a curry and a beer with the band, chatting to Led Zeppelin’s Jimmy Page, standing on stage with the band halfway through, and after Zack de la Rocha telling me that was probably the best RATM concert they’d performed. Amazing.
Approximately how big is your music collection? And in what format?
I’ve got a loft full of CDs, especially CD singles, I love the single format, always have done…it’s all about the song for me. Now it’s all digitised on hard drive which I did around 2003.
What does music mean to you?
A HELL of a lot!
What song should we all go and listen to right now to make our day better?
Magistrates – Anyway. Whatever type of day you’re having, this will make it better I promise